Product Designer with 6+ years, B2B SaaS, specializing in onboarding, activation flows, and design systems.
B2B
End-to-end
Led the redesign of our onboarding experience so new operators reach value before they churn.
7.3%
activation rate
2x
upgrade rate
B2B
Discovery Research
Led the discovery research of Checkfront's booking insurance feature that realigned our payments team to solve the right problem.
Months
of rework
2nd
failed launch
SERVICE
ON GOING
Free onboarding UX audit for B2B SaaS founders
Offering monthly limited free audits, identifying onboarding and conversion gaps with a prioritized report.
MOBILE APP
IN PROGRESS
Walmart receipt item lookup for Canadians
Building a mobile app that extracts item SKU from Walmart receipt and looks it up on Walmart's Canadian website.
Freelancing
•
2025 - Present
Checkfront
•
2021 - 2025
FreshGrade
•
2021 - 2021
CadMakers
•
2020 - 2021
Insights
•
2018 - 2020
Since then I've been designing B2B SaaS experiences across gaming, construction tech, education, and travel tech, which taught me how to make complicated products feel approachable.
Outside of design, I'm raising a daughter with my wife in a home that runs in three languages: Vietnamese, Korean, and English. When I'm not designing, you'll find me training calisthenics, editing videos, or out on the water kayaking on a good sunny day.
Lately I've been deep in AI tools, trying to figure out what it really means to design in an AI-powered era, one where taste and human judgment matter more than ever. My goal is simple: use design and technology to move things forward.
My stack
